Rebecca Wheeling, CEO and Co-Founder of Schedule It

Rebecca Wheeling, CEO and Co-Founder

Rebecca co-founded Schedule It with her husband, Bob Purcell, in 2013. Working as insurance adjusters, they both saw the need for a solution to help insurance adjusters handle claims more efficiently, insurance carriers to increase customer satisfaction, and policyholders to return to normal more quickly after disasters. As CEO of Schedule It, Rebecca oversees all aspects of the company’s day-to-day activities and strategic direction.

Rebecca is a nationally recognized speaker, providing actionable insights for insurance claims adjusters to eliminate distracting tasks, work more efficiently, enhance customer satisfaction and improve their bottom line. She is the secretary/treasurer for the National Association of Catastrophe Adjusters and was recently recognized as an emerging entrepreneur by the Kentucky Entrepreneur Hall of Fame. Before founding Schedule It, Rebecca worked as an independent catastrophe adjuster, earning a reputation for her attention to detail and fast, professional work. Rebecca has an MBA from Sullivan University, volunteers on the stewardship committee at Revolution Ministries, and lives in Elizabethtown, Kentucky.

Robert Purcell, President and Co-Founder of Schedule It

Robert Purcell, President and Co-Founder

Bob is the co-founder of Schedule It with his wife, Rebecca Wheeling. While working as independent adjusters, the couple recognized the need for a uniform process to create efficiencies for adjusters and improve customer satisfaction for policyholders. As president of Schedule It, Bob oversees operations, ensuring that the company exceeds expectations and provides professional service to clients and partners. He also oversees the call center, working closely with the call center director to develop policies and procedures that create a consistent workflow for clients. Bob has extensive experience in process improvement, bringing those skills to Schedule It to maximize efficiency across its operations. He was formerly a process improvement coordinator and customer liaison for PACCAR, a leader in the heavy truck market, with its Kenworth, Peterbilt and DAF truck lines. During his time at Paccar, he was responsible for new product launches and improving efficiencies through Six Sigma and lean processes. Bob resides in Elizabethtown, Kentucky.

Henry Maley, Sr. Vice President of Sales & Marketing at Schedule It

Henry W. Maley, Sr. Vice President of Sales & Marketing

Henry oversees the strategic direction of sales and marketing for Schedule It. His responsibilities include developing relationships with insurance carriers, independent adjusting firms and adjusters that create value and improve their processes. Henry is an award-winning sales and marketing executive with more than 35 years of claims industry experience. He has a proven record of increasing sales and profits in a broad range of insurance channels for Fortune 500 and entrepreneurial companies. Henry previously spent 20 years with Ohio Casualty as a claims professional and manager, in addition to working for companies such as Collision Team of America, GAB Robins and Paul Davis National. He has vast expertise and achievement as an award-winning sales and customer service professional, and his unique background also includes business-to-business and retail sales. Henry holds a bachelor’s degree in political science with a minor in communications from Indiana State University. He resides in Prospect, Kentucky.

Michelle Tonietti-Goodman

Michelle Tonietti-Goodman, Vice President of Operations

Michelle oversees the strategic direction of operations at Schedule It, ensuring that the company exceeds expectations and provides professional service to clients and partners. Her responsibilities include overseeing the call center, working closely with team leads to develop policies and procedures that create a consistent workflow for clients, enhancing the company’s operational strategies, and improving the entire customer experience.


With 20 years of marketing, sales, process improvement, and customer-relationship experience, Michelle is passionate about delivering excellent customer experiences and maximizing efficiency across Schedule It’s operations. She has a proven track record of building and improving meaningful business relationships and implementing more efficient internal systems for companies such as Bluegrass Cellular and iPay Technologies.


Michelle holds a bachelor’s degree in marketing and management from the University of Kentucky and lives in Glendale, Ky., with her husband, two sons, and daughter.

Brittany Bogan, HR Analyst at Schedule It

Brittany Bogan, HR  Analyst

Misty Flood - Lead Adjuster Relations Lead

Misty Flood, Adjuster Relations Lead

Jennifer Spencer - Adjuster Relations Assistant Lead

Jennifer Spencer, Adjuster Relations Assistant Lead

Amanda Escamilla Nava Customer Care Lead

Amanda Escamilla Nava, Bilingual Customer Care Lead


Brooke Geisert, Adjuster Relations Lead


Christina Meredith, Customer Care Associate

Debbie Seaton, Billing Coordinator

Debbie Seaton, Billing Coordinator


Jami Preher, Client Relations Coordinator


Jason Saunders, Project Manager

Kimberly Beeler Process & Change Improvement Coordinator

Kimberly Beeler, Process & Change Improvement Coordinator


Pamela Heasley, Adjuster Relations Assistant Lead

Anne Cooper, Customer Care Associate

Johnathon Grubb

Johnathon Grubb, Junior Developer

Marlene Eaton, Training and Development Coordinator

Rachel Hornback, Customer Care Associate

Ricardo Segovia, Senior Developer

Steve Wilson, Senior Developer

Angel Raizor

Angel Raizor, Customer Care Associate

Derrick Shelton

Derrick Shelton, Temp